The Web is growing rapidly. You need to
focus on latest blogging tactics in SEO to create your authority, increase
visibility, increase traffic to the website and to build relationship with
customers.
·
Keywords: Keywords play a very
important role in SEO. Stop using too many keywords in your content. Keywords
are generally included in anchor text for inbound and internal links. Currently
search engines like Google look for variations
in keyword phrases. They will no longer consider identical links so start including existing
keywords in your link to increase the website visibility.
·
H1 Tags: Don’t focus too much on H1
tags as search engines do not give them
much importance ranking your website. Title tags are be given vital importance.
You need to optimize your H1 tags. To gain success in SEO and social media
marketing you should use identical Title tags and H1 tags.
·
Reciprocal links: Search engines
such as Google used to consider
reciprocal links to rank the website. Bloggers used to give much importance to
the link exchange program. But now, this strategy will be no longer considered
by Google. These links are weaker compared to direct links.
·
Content location: Focus on off-site
content. On-site content is important, but to build the highest quality links
you need to concentrate on off-site content. For example, off-site guest
blogging is a powerful technique to
increase blog popularity.
·
Google+: Google+ offers numerous
benefits to the bloggers. To increase the visibility of your blog you need to
focus on three key aspects.
¨
Bloggers should have high
authority on Google+, by this way your content gets popular even it is on low
authority domain.
¨
Content present on Google+ will
be quickly indexed by Google.
¨ Personalized search: This will display the content from the Google+
community.
URL’S: Avoid using long and complex URL’S. Make URLs as simple as
possible. Use special symbols in your URL like dashes, punctuation for more
accuracy. If you focus on these things, you can prevent messy URL’S in search
engines.
·
Links: Google penguin will now
attack various inbound and back links among irrelevant and spam sites.
Techniques like Black Hat, and paying
amount for directory farms are no longer into consideration by search engines.
Web-masters will not recognize these sites in search engines.
·
Sitemaps: Sitemaps play a major role
in indexing websites. If you are using word press tools take advantage of
plugins. Plugins will automatically generate Sitemaps for your blog.
·
RSS feeds: It is an xml based file
which permits compatible web systems to effectively read
the data present on the web. Use Feedburner.com and Onlywire.com to distribute
your content on different sources.
· Optimizing WordPress blog: Optimizing the blog is an important task. It increases your visibility in
search engine. Look for the white background themes in WordPress. Select the
best SEO friendly theme. Enable your
permalinks. Consider powerful WordPress plugins. For example use Google
analytics, chick lets, and Google sitemap generator, pod press etc.
About the Author:
This
guest post is written by Sophie, who is a specialist in financial blogging from
Manchester. Apart from blogging, she does research on cash
payday
Reach her at financeport.
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