Why
optimization is a need? If this is your question then surely you haven’t hit
your keywords to rank in the first page of search engines. Fine before
answering your productive question I too have a query, what is your first step
when you launch a new site? A simple answer you’ll spend quality time in
promoting your site. And the same optimization techniques do in a smarter
manner, irrespective of the markets you would prefer to step in.
This
article will answer your most asked question that how frequently you NEED tooptimize your site? Also you may be enlightened with the necessity of
optimization that may creep in back of your mind and pop up when the exact
moment knocks.
Re-designing
needs Optimization
Re-designing
or re-launching of your website just puts your entire optimization deeds that
you had done earlier just goes into vein. In other words it just lands you on
the starting line of the race.
Optimization
becomes a necessity as everything is going to face a ring of change, may it be
the content, the designs, or some other updates. So everything needs to be once
again come in the view of your visitors. It’s because you’re re-designing or
re-launching has just slipped you out of their view.
It’s
not that you should just start the whole process once again; you just need to
transform all your tasks into your re-designed format with prior
considerations. Re-designing just gives you a fresh start but eradicating all
the loop wholes of your previous model should always be considered. The
deadliest challenge is to try to make a fairly seamless re-launch that doesn’t
cost you a fortune in rankings.
Adding
a New Content-do optimize
Whenever
you add a new content to your website you need to show your words to the world.
And that is where you need optimization the most. Definitely you would take
steps whenever you update your content. But not to forget your new content may
bring some negative effects to your older posts. And this is for surer you
can’t risk a well known name for a new one. So when you add something new, you
may want to re-visit existing pages. This will be the best idea but don’t
forget to form a connection between your old and new posts.
Also
when your new post relates to something of your past-posts then surely you
would like to make sure that both of your pages don’t lie on competition with
each other. Also if your new content is an important refurbish don’t let it burry
somewhere deep where the users cannot reach.
The
story doesn’t end up here only, if you have updated content and you don’t get
visitors even after a month from the day it went live then this may also send
negative reports to the search engine.
Thus
you need to take all the necessary steps that would make your post an
attractive one. Even more it should also serve the intention of the post. So
the crux of the story is, do make a post but act wisely.
When
the flow of search Change
Ranking
is not a consistent game. You’re fortunate if you rank high but maybe someday
you may see a fall. There are constant changes that come around in the
searches, so you need to bring variations according to the turn the searches
take. If a phrase of your page has just hiked up its ranking in top 10 then
don’t get just relaxed, its better you start working on it.
There
are many things to take care of, if a previously under-performing page suddenly
starts showing up as a popular landing page. Then first look into why and how you
can leverage it even further, but there may be other optimization opportunities
that arise.
If
someday a piece of content attract social media crowd towards your page then
the best part lies if you try to attract more and more visitors making that
content your basis.
Be
consistent
Now
if you’re fortune cards are standing just in your favour, you don’t need to
stop working. All you need to do in just gear-up yourself with better content
and post them wisely. Because optimization is a never ending process and you
should constantly keep your visitors updated.
The
best way to maintain your consistency is that give a back look to the page you
had worked on, 3 months ago or lesser par than it. Always be ready with the
answers for following questions:
·
How’s my page performing, good-better-worst?
·
Has my hard work ranked it high?
·
Has the ranking improvised?
·
Are the changes showing positive or negative
reaction?
·
When your visitors come in, are they sticking or
they just see and move?
·
How well have you impressed your audiences and how
many clicks it has gained?
SEO
Professionals should Never Sleep
As
I had mentioned earlier a SEO professional has no rest hours. It’s true his
work of improvisation is shown only when you rank high with lots of visitors.
So
the whole narration comes to the final point that you need to tune-up your
pages constantly. And for further betterment you should take necessary steps
for better optimization of your website.
Conclusion
The
conclusion can be directed towards the fact that sites always lack betterment.
On all the turns you make, on the updates you slip in or may be when you direct
your site to adapt changes. Optimization is the best tarot card reader of your
website.
-Written by Sara Bruce. An SEO analyst, who
predominantly works on removing negative remarks from websites, Do you face
negative reviews about your Business/Services? Do visit our pages on ‘Remove negative results’ & ‘Removeripoff reports’ to get rid of it.
